Ways to Rank Higher on Amazon in 2021

Amazon is the market leader in retail ecommerce sales with 47% market share. This makes it a magnet for any seller who wants to do large volumes of business. Apart from spending money on paid advertising on the platform, which may or not generate a return of investment depending on how much business you do, the best way to rank your products is to use Amazon's algorithm to rank them higher for specific search terms. This process is more complex than Google search engine optimization. Here are some ways to ensure that your products rank well on Amazon.

1. Do Proper Keyword Research

Relevant keywords will help consumers find your products. You need to identify all relevant keywords related to your products. An Amazon-focused keyword research tool may be a good option. It can help you identify keywords volume and difficulty in certain markets, such as Europe and the US.

After you have identified the keywords you want your products to rank for, it is time to update your Amazon listings. You will need to ensure that your keyword appears in all fields of your listing. This includes the title, description and bulleted highlights. Your listing may be penalized or deindexed by Amazon if you keyword stuff. This is where you need to tread carefully. Your keyword should not exceed 5% of your listing's overall text.

Keywords play a very important role in your Amazon business, whether you are in product research phase or are optimizing your listings to improve visibility & ranking. Keywords literally have the power to make or break your sales! Hence, it becomes crucial that you have a reliable & robust keyword research tool to get an exhaustive, detailed list of all the right keywords and search terms. 

2. To improve your CTR, use high quality images

You should use attractive images and high-quality images when optimizing your Amazon listings for certain keywords. This will increase the CTR of your listings and help you to rank higher. Amazon will deprioritize listings with low CTR's as search images are the only ones that customers see when they search for keywords related to your products. Amazon's algorithm will detect if all customers are passing your product because of the poor quality image. A good Amazon SEO strategy will include a compelling main product image.

SellerApp is the most accurate Amazon rank Tracking tool you'll come across. Whether you need to track your keyword positions in the Amazon search results, monitor the keyword positions or changes in the competitors' ranks… It's got it all.

Conclusion:

The above tips will help you rank your products higher for related keywords. If you sell egg cookers or other home appliances, it is important to search keywords such as "best egg cookers with automatic shutoff" using Amazon's autofill feature. This will allow you to find out what people are searching. You should also be able to make a realistic assessment about how high you rank for certain keywords. This is because any good SEO strategy, regardless of whether it's on Amazon, Google, or both, relies on selecting the right keywords and conducting extensive research.